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If you’re interested in a marketing career, it’s important to know how email marketing works and its benefits are. Learn more about email marketing in this guide.
If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.
Live chat is one of the most popular ways to engage website visitors, help customers, and boost conversations. Add chat to your website in a few easy steps — here’s how. What is live chat and why
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers hav
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortun
Christmas is both a great time for business and a chance to connect with customers. Add some cheer to your Christmas email marketing campaigns to warm your customers’ hearts and drive sales this ho
Black Friday Cyber Monday weekend is not the time to get fancy with your email subject lines. Forget coy, cutesy, and subtle. They need to be catchy yet dramatic. Think the written equivalent of blin
The Division of Marketing and Communications recommends using MailChimp for university email marketing. MailChimp’s features and integrations allow users to send marketing emails, automated messages
Listen to an audio recording of this blog.Your browser does not support the audio element. Please manually download audio file.When it comes to digital channels, email marketing still rules: More than
Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your rea
Looking for Giving Tuesday email examples? Welcome aboard. Now before you think you can robotically copy their templates and message, let’s set the record straight—persuading people to donate is
Small Business Saturday is a golden opportunity for small businesses to lay the groundwork for year-round success. You can boost sales, raise awareness of your brand, and strengthen ties with your lo
The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living i
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a que
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people wil
Looking for transactional email inspiration? We put together a list of the most important types of transactional emails along with examples to help you leverage this valuable real estate to its fulle
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we'd ever seen.
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to
Every day, we're on the receiving end of a direct marketing campaign. We just might not know it.
Want to build a challenge funnel that packs your list with qualified leads? Online challenges are a fantastic lead generation strategy that can bring in tons of new subscribers eager to buy from you.
No, it’s not just witchful thinking: Halloween is just around the corner. 🎃 Here are 100 Halloween email subject lines to use in your spooktacular marketing campaigns. This spooky holiday is alw
Trick or treat! It’s that time of year again — time to open your door to spooky costumes, buckets of candy, and killer Halloween email marketing content. Not only is Halloween the perfect holiday
Labor Day marks the end of summer and the start of a huge sales opportunity. This article breaks down Labor Day emails, subject lines, and strategies to inspire your campaigns during this popular hol
What happens when a site visitor cannot find an answer to their question on a webpage? They leave… or ask it through a live chat widget. Live chat is an essential communication tool for companies o
Are you looking for the best Shopify apps to increase your sales? Shopify offers both free and paid Ecommerce apps to grow your lists, leads and sales. In this article, we’ll go through the best Sh
Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test de
Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. Otherwise, you might be wasti
Are you looking for the best ClickFunnels alternatives? ClickFunnels is a sales funnel builder. It’s a tool for collecting leads and converting them into customers. However, it’s not the best sol
Are you trying to create a responsive optin form that looks great on mobile, desktop, and any screen size in between? Responsive design is very important now that so many users browse the Internet fr
The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no cl
Are you looking for the best popup software to generate leads, but aren’t sure which one will work best for you? OptinMonster and Popupsmart are both popular popup platforms. Both come with importa
Are you trying to figure out how to sell digital products with WooCommerce? Digital products like audio files, eBooks, stock photos, and even software can be a great stream of revenue. Without the ne
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