Getting Your Social Media Sorted for 2016

New year fresh start. Time for you to review what happened in 2015 and work out where you are going in 2016, kick start your Social Media Marketing.

Social Media and Newsletter Directory | Harvard University

Browse a directory of social media accounts from around Harvard University.

SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Searc

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun a

How to regain trust lost by bad business listings

Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings. The post How

SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared fir

Reports: Fake reviews are a growing problem on Amazon, Google

Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Search Engine Land.

Google posts $31.1B in total revenue, beats top- and bottom-line expectations

The company reported nearly $27 billion in ad revenues. The post Google posts $31.1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land.

So many paid search campaigns, so little time. Here’s how to stay ahead of it all.

Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many

The Complete Guide to Social Media for Restaurants & Bars

This guide outlines how you can use social media for restaurants and bars to market your business and engage with customers across all platforms. Learn more about restaurant marketing best practices

SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice speaker ads, link building & Earth Day appeared first on

Sharpen your digital marketing skills with an SMX Advanced workshop

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get yo

How to Use YouTube Analytics to Optimize Video Performance

Improving your videos' performance starts when you better understand your YouTube analytics. In this in-depth breakdown, we take you step-by-step through the metrics that matter most.

Why do we overcomplicate link building?

Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it. The post Why do we overcomplicate link buildi

4 Ways Sprout Helps Agencies Win New Business

Social has shifted how agencies approach everything from community management to collaboration. A one-size-fits-all approach to winning new business no longer works. Today the Read more...

Growing Your Agency & the Power Of “No”

The agency world is a hectic, challenging, but incredibly rewarding place. Every second has significance and your client pool is a perpetual (and never Read more...

Content Ideation: Tools & Techniques

Creating content these days is tough. Historically, when us content marketers find something that works well we tend to pursue them relentlessly, to the point of reaching diminishing returns (infograp

How To Find Broken Links Using The SEO Spider

You can use the Screaming Frog SEO Spider for free (and paid) to check for broken links (the http response ‘404 not found error’) on your website. Below is a very quick and easy tutorial on how to

How to Dodge Bullet(Point)s and Nail Your First SEO Talk

For a digital industry there’s much to be said for how much we all love an in-person lecture. Maybe it’s a collective longing for those rosy university days, or perhaps it’s just the buzz (and t

Screaming Frog SEO Spider Update – Version 9.0

I’m delighted to announce the release of Screaming Frog SEO Spider 9.0, codenamed internally as ‘8-year Monkey’. Our team have been busy in development working on exciting new features. In our l

Canonicals – The Good, The Bad, & The Ugly

Canonical URLs can be marked up as a link element within the head of a page, or by rel=”canonical” HTTP headers to signal to search engines which page is the “preferred” URL to rank – usuall

How To Bypass Geo IP Redirection In A Crawl

I wanted to put together this rapid-fire guide after a question on Twitter from Charlie Whitworth, asking if anyone knew of a way to get around country specific IP redirection, when attempting to perf

Google Search Console robots.txt Tester Inconsistencies

We’ve had a few customers notice that our robots.txt tester tool, in version 8.1 of the SEO Spider, gives different results than the robots.txt tester in Google Search Console . This variation in be

Screaming Frog SEO Spider Update – Version 8.0

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, s

Screaming Frog Drinking Bottles Giveaway

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated i

22 Ways To Analyse Logs Using The Log File Analyser

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experien

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