New year fresh start. Time for you to review what happened in 2015 and work out where you are going in 2016, kick start your Social Media Marketing.
Browse a directory of social media accounts from around Harvard University.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Searc
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun a
Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings. The post How
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared fir
Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Search Engine Land.
The company reported nearly $27 billion in ad revenues. The post Google posts $31.1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many
This guide outlines how you can use social media for restaurants and bars to market your business and engage with customers across all platforms. Learn more about restaurant marketing best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice speaker ads, link building & Earth Day appeared first on
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get yo
Improving your videos' performance starts when you better understand your YouTube analytics. In this in-depth breakdown, we take you step-by-step through the metrics that matter most.
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it. The post Why do we overcomplicate link buildi
Social has shifted how agencies approach everything from community management to collaboration. A one-size-fits-all approach to winning new business no longer works. Today the Read more...
The agency world is a hectic, challenging, but incredibly rewarding place. Every second has significance and your client pool is a perpetual (and never Read more...
Creating content these days is tough. Historically, when us content marketers find something that works well we tend to pursue them relentlessly, to the point of reaching diminishing returns (infograp
You can use the Screaming Frog SEO Spider for free (and paid) to check for broken links (the http response ‘404 not found error’) on your website. Below is a very quick and easy tutorial on how to
For a digital industry there’s much to be said for how much we all love an in-person lecture. Maybe it’s a collective longing for those rosy university days, or perhaps it’s just the buzz (and t
I’m delighted to announce the release of Screaming Frog SEO Spider 9.0, codenamed internally as ‘8-year Monkey’. Our team have been busy in development working on exciting new features. In our l
Canonical URLs can be marked up as a link element within the head of a page, or by rel=”canonical” HTTP headers to signal to search engines which page is the “preferred” URL to rank – usuall
I wanted to put together this rapid-fire guide after a question on Twitter from Charlie Whitworth, asking if anyone knew of a way to get around country specific IP redirection, when attempting to perf
We’ve had a few customers notice that our robots.txt tester tool, in version 8.1 of the SEO Spider, gives different results than the robots.txt tester in Google Search Console . This variation in be
I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, s
It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated i
Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experien
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