Getting Your Social Media Sorted for 2016

New year fresh start. Time for you to review what happened in 2015 and work out where you are going in 2016, kick start your Social Media Marketing.

Social Media and Newsletter Directory | Harvard University

Browse a directory of social media accounts from around Harvard University.

SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared f

Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think

The unique selling proposition: A key element for SEO success

Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success ap

Website redesigns: How to retain and improve your SEO

Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys t

Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land.

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home queries, Google My Business video bug & YouTube ad

Study: 80% of Google Home results come from snippets

But they aren't always the source of answers for Google Home. The post Study: 80% of Google Home results come from snippets appeared first on Search Engine Land.

#SproutChat Recap: The Basics of SEO

When it comes to professional development it’s key to explore the various aspects of marketing, outside of your daily duties. SEO, for example, can Read more...

What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may im

3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features

The Top 25 Instagram Apps to Produce Killer Content in 2018

Which Instagram apps are you using to make sure your visual content stands out from the crowd? We've broken down 25 awesome options to choose from.

#SproutChat Recap: Launching & Advancing Your Career in Social Media

Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need Read more...

Top 8 Influencer Marketing Trends for 2018

If you plan on doing influencer marketing in 2018, these are the eight most powerful trends you need to be aware of to be successful.

Canonicals – The Good, The Bad, & The Ugly

Canonical URLs can be marked up as a link element within the head of a page, or by rel=”canonical” HTTP headers to signal to search engines which page is the “preferred” URL to rank – usuall

How To Bypass Geo IP Redirection In A Crawl

I wanted to put together this rapid-fire guide after a question on Twitter from Charlie Whitworth, asking if anyone knew of a way to get around country specific IP redirection, when attempting to perf

Google Search Console robots.txt Tester Inconsistencies

We’ve had a few customers notice that our robots.txt tester tool, in version 8.1 of the SEO Spider, gives different results than the robots.txt tester in Google Search Console . This variation in be

Screaming Frog SEO Spider Update – Version 8.0

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, s

Screaming Frog Drinking Bottles Giveaway

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated i

22 Ways To Analyse Logs Using The Log File Analyser

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experien

How To Fetch & Render (Almost) Any Site

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party

Screaming Frog Log File Analyser Update – Version 2.0

I am delighted to announce the release of the Screaming Frog Log File Analyser 2.0, codenamed ‘Snoop’. Since launch last year, we’ve released eight smaller updates to the Log File Analyser, but

AdWords History Timeline Published

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appea

Screaming Frog SEO Spider Update – Version 7.0

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy w

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