Email Marketing Senders Name Tutorial

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5 Ways iPaaS Tools Can Increase Employee Satisfaction

Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for su

11 WooCommerce Blog Plugins to Engage Your Readers

Are you looking for the best WooCommerce blog plugin to engage your readers? Plugins are one of the best things about having a WooCommerce store and blog. They allow you to constantly grow and improv

Instagram Is Getting Rid of the Swipe Up: What It Means & How to Use the New Link Sticker

If you've been on Instagram for a few years now, you've likely watched the evolution of influencer marketing unfold.

9 Things to Do When Your Business Is Generating Fewer Leads

All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.

Content Mapping 101: The Template You Need to Personalize Your Marketing

Content mapping allows you to deliver highly targeted, personalized content at every stage of the buyer’s journey, pushing leads and prospects toward a purchase decision. In this post, w

What is Email Marketing?

If you’re interested in a marketing career, it’s important to know how email marketing works and its benefits are. Learn more about email marketing in this guide.

Why P2P Marketing Is a Good Alternative to Influencer Marketing

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Recently, I was looking for a new face moisturizer. Of course, I could've trusted the numerous influencer

7 Steps to Create a Complete Marketing Strategy in 2021

How many times have you seen a killer marketing strategy and thought to yourself, "Wow, I wish I would've thought of that!"

Email Marketing Basics for Small Business

Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service.

The Power of Email Marketing –

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.

The 12 Best Blogging Platforms for 2021 (& How to Pick One)

According to HubSpot data, blogs are among the top three forms of media used in content strategies today.

Sendinblue Review: Is It the Right ESP for Your Business?

Are you trying to find an email service provider (ESP) for your growing business but not sure which one to choose? If you are, then you’ve probably run across Sendinblue. It’s become one of the m

How to Automate Your Business's Reporting Workflows

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we're o

8 TikTok Marketing Examples to Inspire Your Brand in 2022

According to HubSpot's social media team, the video-based social app TikTok has serious growth and engagement potential for brands.

How To Sell Industrial Products Online In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs. Like their B2C online experience, consumers expect a dynam

37 Tasks Every Marketer Should Automate

As a marketer, you're busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?

Understanding Email Authentication Protocols: SPF, DKIM, and DMARC

Email marketing is front and center to the growth of any business today. As it stands, over 4 billion people use email globally, making email the marketing channel with the most extensive reach. And

About Us Page Must-Have Content For Your Manufacturing Company

A lead-generating website needs to provide compelling copy to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share y

7 Best Scroll Popup WordPress Plugins to Personalize Offers

Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrollin

100 Halloween Email Subject Lines to Treat (Not Trick!) Your Readers

Halloween is just around the corner. 🎃 Is your email marketing strategy ready to make the most of the biggest Halloween yet? To help you out, we’ve compiled a list of 100 halloween email subject

How to Create an Email Marketing Funnel in 3 EASY Steps

Are you trying to learn how to create an email marketing funnel, but you’re not sure the best place to start? Email marketing consistently remains one of the best ways to generate revenue for onlin

How to Generate Leads for Small Business: 5 PROVEN Tips

Are you wondering how to generate leads for your small business? Lead generation is crucial for your business’s success and viability, no matter what size it is. Luckily, there are many tools and t

7 Newsletter Best Practices to Boost Audience Engagement

Email newsletters are by no means a new kind of marketing. That said, it can be easy to overlook them as an effective business tool. Did you know that 62% of consumers ranked email as their preferred

Winback Email Tactics for Ecommerce Success

Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not s

Constant Contact Review: Is It Good for Small Business?

Are you interested in Constant Contact but not 100% sure it’s the right tool for you? Constant Contact is one of the most popular email service providers (ESP) on the market. It’s easy to use, po

Free Holiday Email Templates for Standout Seasonal Campaigns

With the holiday season on the horizon, you’re probably starting to think about the seasonal emails you’ll send to your subscribers. To help make your life easier, we’ve got great free holiday

Website Design Examples For Custom Manufacturers

Every once in a while, we encounter a website that engages us and keeps us browsing through the pages. Whether it’s the colors and branding, the functionality, or the value of the conte

How to Connect HubSpot to WordPress (2 Easy Methods)

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and custom

New Suppliers on for October 2021

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining®. We're highlighting ten of the most no

New and Noteworthy Categories on for October 2021

Since industry is constantly growing and evolving,® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you

13 Ways to Increase Your Shopify Store’s Conversion Rate (FAST)

Are you wondering how to increase your Shopify store conversion rate? Conversion rates are one of the most important parts of any eCommerce business. After all, without converting visitors into custo

Top Suppliers on for October 2021

A little competition is good from time to time. We should know: we've been working hard to be North America's leading resource for the manufacturing community since 1898. We're not alo

9 Shopify Popup Apps to Grow Your List & Drive Conversions

Are you looking for the best Shopify popup apps, but you’re not sure which option is right for YOUR business? Shopify is one of the largest eCommerce platforms in the world. It allows anyone to qui

Lead Generation For Manufacturers: 33 Industrial Tips, Tricks, And Ideas

Generating leads is one of the most important aspects of marketing — and frankly, growing your business. With so many moving parts involved inlead generation, it’s easy to lose sight

50 Holiday and Christmas Email Subject Lines for Higher Open Rates

When you come to plan your holiday campaigns, chances are you’ll be on the hunt for an email subject line that’s both attention-grabbing and festive. Sendinblue to the rescue! We’ve got 50 exam

HubSpot Review: Is It the Right Tool for Email Marketing?

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that

11 Top Content Marketing Ideas For Manufacturers (For Each Stage Of The Buying Process)

So you’ve realized that your traditional growth tactics just weren’t working, and you're ready to get your inbound marketing strategy off the ground. Great! To refresh, inbound mark

Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce

Post-purchase emails are yet another part of ecommerce email strategy that shouldn’t be overlooked. Of course, you could go without them if you only care about new customers and don’t need your e

8 of the Best Black Friday Emails to Inspire Your Holiday Campaigns

Thanksgiving is just around the corner, which can only mean one thing — and no, I’m not talking about turkey! Thanksgiving means Black Friday is also on the way. So, it’s time to get inspired f

Cold Email vs. Email Marketing: Understanding the Differences

Email marketing strategy consists of cold email and marketing emails. It’s easy to get confused between these two types of email so let’s clear it up for you. A cold email is sending a message to

Is There Value In A Manufacturer's Website In 2021?

If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar:  "We need to talk to prospects in order to qualify them." "Too much

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth. Steel continues to be a top product sourced by suppliers. Here are some basic ma

6 Knockout Holiday Marketing Ideas to Charm Your Customers & Increase Sales

With the holiday season around the corner, your cry of ‘I’m a total mess’ is understandable. But fret not, by implementing our curated list of holiday marketing ideas you can close yet another


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