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The 13 Best Email Marketing Strategies for Campaign Success in 2022

Effective email marketing begins with the right email marketing strategy. Learn how to take yours to the next level and create campaigns that convert. Email marketing has come a long way. The plethor

How to Develop Brand Architecture

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain bra

Why You Should Never Buy an Email List

It might seem like a tempting shortcut to buy an email list…but growing your subscriber base in this way is actually a terrible idea. Let’s discuss why this practice should be avoided at all cost

What is Email Marketing?

If you’re interested in a marketing career, it’s important to know how email marketing works and its benefits are. Learn more about email marketing in this guide.

How Your Company's Attrition Rate Could Be Impacting Your Business

Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards

Email Marketing Basics for Small Business

Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service.

What Is Automated List Building Software and Why Your Marketing Team Needs It

List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can

Rich Media Ads: 6 Steps to Create Them + Brand Examples

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.

What a Crisis Manager Does and How to Be a Great One

You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, ne

How to Set Up an Affiliate Program With WordPress

Are you wanting to learn how to set up an affiliate program with WordPress? You already write the best content in your field, your Facebook ads are crushing it, and your last three YouTube videos wen

5 Dos and Don'ts When Making a SMART Goal [Examples]

Every year I create vague New Years resolutions, but this year I decided to try something different. 

The Power of Email Marketing – Digital.gov

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.

The Best Grammar Checkers that Make Content Editing Easier

Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’r

7 Content Marketing Metrics to Consider for Continued Success

No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acqu

What Video Marketers Should Know in 2022, According to Wyzowl Research

It's well established that video has been one of the breakout trends in the marketing world for the past decade.

Email Sender Reputation Guide: How to Check Your Sender Score & Avoid Bad Sending Behavior

What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on f

Drip Review: What Makes It Perfect for Small Business

Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need

10 Best WordPress Landing Page Plugins to Boost Sales

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page,

5 Effective Email List Cleaning Tactics For Better Engagement

What is email list cleaning? Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is

7 Email Design Best Practices for 2022

We’ve put together a list of our favorite email design best practices to help you increase open rates, drive conversions, and grow your customer base in 2022. Research shows that in 2019, roughly 2

How to Create Drip Forms in WordPress (Step by Step)

Are you looking for the easiest way to create Drip forms in WordPress? Drip is an incredibly popular email and SMS marketing automation platform. It’s not hard to see why people like it. Drip is li

[Announcement] Save Time When Creating High-Converting Campaigns Using Saved Blocks and Saved Rulesets

We live in a world where speed matters more than anything else. And as a business owner, the faster you can implement ideas, the higher your chances of success. So if you want to leave your competiti

The 16 Email List-Building Tactics That Work in 2022

You’ve probably heard about the importance of email list building. Maybe you’ve heard “the money is in the list” or you’ve just learned enough about email marketing strategy to know it’s

20 Newsletter Signup Examples to Take Inspiration From

The newsletter signup form is the first step of an email marketing strategy. It gathers email subscribers you can legally send marketing emails to.  Without it, you have no email addresses to send n

8 Newsletter Design Tips to Drive Engagement

Newsletter design. Is it a walk in the park? Or, is it rocket science? Depends on who you ask… Email newsletters are a staple of any effective digital marketing strategy. They give you direct acces

5 Best PayPal WooCommerce Checkout Plugins (Compared)

Are you looking for the best PayPal WooCommerce plugins to help make checkouts easier on your site? PayPal is a trusted payment service that has been around since 1998. With 87.5% of online buyers us

How To Get Started With An Industrial Marketing Strategy This Year

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industri

New and Noteworthy Categories on Thomasnet.com for January 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you

New Suppliers on Thomasnet.com for January 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most no

How to Set Up Affiliate Link Tracking in WordPress

Do you want to learn how to set up affiliate link tracking in WordPress and boost your affiliate revenue? Affiliate marketing lets people make money by helping to promote another company’s products

Mailchimp Review: How Good is This Email Service Provider?

Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you bu

Top Suppliers on Thomasnet.com for January 2022

A little competition is good from time to time. We should know: we've been working hard to be North America's leading resource for the manufacturing community since 1898. We're not alo

The 11 Best Ecommerce Platforms for Small Businesses

Ecommerce platforms are enablers of growth for any small business. There has never been a better time to take your brick-and-mortar store online. An online shop lets you reach markets outside of your

3 Steps to Creating an Outstanding Valentine’s Day Newsletter

Looking for Valentine’s Day newsletter ideas, email subject lines, and templates? We’ve got everything you need to create a Valentine’s Day newsletter campaign that’s tailored to your target

Top 7 Benefits Of Local Sourcing In 2022

Consumer landscapes are continuing to change while businesses are adjusting for the new normal. Manufacturers and industrial companies across the world are working hard to maintain and st

How to Create a WordPress Contact Form the Super Easy Way

Do you want to learn how to create a WordPress contact form the easy way? If you want your site (and business) to grow, you need a contact form. Contact forms don’t only collect leads, but they als

How To Grow Your Steel And Metals Manufacturing Business

Steel continues to be one of the most sourced products on the Thomasnet.com platform. It is no surprise that steel and metals represent an important supply source to today's aerospace, av

What Is Video Marketing (& How Manufacturers Can Get Started in 2022)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook,

5 Things Manufacturers Are Wishing For This Holiday Season

Between gearing up for the year-end at work and getting ready for celebrations at home, the holidays can be an especially stressful time for manufacturers. Here are priorities that coul

American Toy Manufacturers Who Make The Holidays Possible

This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isn't happening in the North Pole; it's happening at real manufa

6 Best Managed WordPress Hosting Services (Compared)

Are you looking for the best managed WordPress hosting service? If you have a large website that sees a lot of traffic, a managed hosting provider is an excellent option for your site. However, tryin

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth. Steel continues to be a top product sourced by buyers. Here are some basic marke


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