Web Design Companies

Updates from several web design companies.

How Rand Fishkin applied lessons learned from Moz to the launch of SparkToro (Inbound Success, Ep. 165)

"If I only knew then what I know now..." We've all wondered how we would do things differently if given the chance for a do-over. Here's how Rand Fishkin applied lessons learned from the

Paid media: Definition, strategies and trends

Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

Reach vs impressions: Understanding two essential metrics in performance marketing

Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

What is a content marketing mission statement? (+ how to create one)

I'm an only child. So, yes, I've always erred a bit on the "willful" side — yeah, we'll say "willful" — when it comes to following directions that I have not set out for myself. This

Zoom launches event platform, ability to integrate apps into calls

The year 2020 has brought a lot of changes to the business world. Perhaps some of the most prominent are the rise of remote culture and working from home. As a result, the use of video co

Google's Journalist Studio holds massive potential for marketers

Recently, Google announced the launch of their new suite of tools Journalist Studio. Google explains this new suite as “a collection of tools to empower journalists to do their work mor

Website traffic analytics: 5 metrics every business must measure

Marketers have a luxury when it comes to the websites we manage. We’re blessed with a slew of data analytics for us to dig into allowing us to see, in real-time, where our traffic is c

6 social media KPIs for social media marketing mastery (infographic)

There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

We're buying HubSpot; should we use HubSpot or IMPACT for onboarding?

Congratulations! Your decision to invest in HubSpot is sure to prove a valuable choice for your business, especially if you start off on the right foot.

Which is more expensive: a 12-month website redesign retainer or a short-term website redesign project?

We all know that websites are an expensive undertaking. As the vanguard of our business, a website is what greets most prospects first — long before they meet any of our team members in

We want a website redesign; why do we need a monthly retainer after our site launches?

We all know the old cliche about buying a new car — it’s value drops as soon as you drive it off the lot.

Google Ads: YouTube ads in attribution, better lift measurements

Recently, Google’s John Chen announced updates to Google Ads to better help marketers and advertisers understand how specific touchpoints your ideal buyers go through impact the overall

LovelyPixels | Marketing and Design Agency | Martinsburg, West Virginia

We specialize in creative design and marketing services for entrepreneurs and small businesses near Martinsburg, Hagerstown, Winchester, and Shepherdstown.

Content calendar template for digital marketers (updated for 2021)

First, here's the content calendar template I'm a huge fan of giving people what they want. So, before I teach you the best practices of creating a content calendar, I want to give you t

LinkedIn articles: Pros and cons and how to write them

If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

Marketing technologist: Everything you need to know about this emerging role

Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.

Website marketing: The definitive guide

Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

SMS marketing: The complete guide

SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.

7 pro tips for content creators from content creators

A content creator is any person who creates original content for digital media with a particular end goal in mind. Here’s how to be a better one:

Enterprise SEO guide: Top strategies for top marketers

Large enterprises wield a double-edged sword: more resources but more blowback. Learn how to keep your enterprise SEO campaign on track with proven strategies and plans of attack.

What does a copywriter do? (infographic)

Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

Free Social Media Post Graphics

Stay connected with your customers with these free social media graphics. The post Free Social Media Post Graphics appeared first on Mainstreethost.

2020 Social Media Image Size Cheat Sheet

A comprehensive, up-to-date collection of social media image dimensions you won't find anywhere else. The post 2020 Social Media Image Size Cheat Sheet appeared first on Mainstreethost.

COVID-19 Free Software Assistance Programs

There is no doubt that the Coronavirus is hitting businesses hard—these resources and companies are offering some help. The post COVID-19 Free Software Assistance Programs appeared first on Mainstr

9 #Droolworthy Foodie Sites

Because a website about food shouldn’t be anything OTHER than #droolworthy. PIP SNACKS   SIMMONS BAKERY   TRAIL CHIPS   CARAVAN COFFEE   MOUTH   CROSSTOWN DOUGHNUTS   BISKITTY   MAD GIANT  

Why the Brand Experience Is First and Foremost

They say never judge a book by its cover. But oftentimes, the cover of a book is an extension of the author’s creativity; a reflection of their imagination and the story. They may have hired a desi

Holistic Marketing: An Introduction!

  Janice, your top sales agent is consistently upset with the quality of leads being generated by the marketing department. And you tend to agree.   Your marketing team does not understand your sal

Maximizing Local SEO [Ebook]

Maximizing Local SEO: How to Outrank Your Competition The post Maximizing Local SEO [Ebook] appeared first on Mainstreethost.

Digital Marketing in The 90s

A look back at digital marketing practices from 20 years ago in honor of our 20th Anniversary The post Digital Marketing in The 90s appeared first on Mainstreethost.

Intro to E-A-T SEO

As a factor in Google's search algorithm...What does E-A-T mean for your SEO? The post Intro to E-A-T SEO appeared first on Mainstreethost.

8 Things I Learned in 2018 as a Small Business Owner in Martinsburg, West Virginia

Breathe in….annnnnd exhale. 2018 was quite the year. Our second year as a brick and mortar studio, and our BIG TEN as a business. A year of change. A few adventures. Buckets of challenging projects

Intro to Pinterest SEO

Mastering the art of Pinterest SEO is an essential skill for the modern digital marketer. The post Intro to Pinterest SEO appeared first on Mainstreethost.

Our Biggest Marketing Secret

I’m going to let you in on a secret. And you have to promise to tell everyone you know! Ready? Effective marketing does not mean expensive marketing! *gasp*   Nowadays, no budget means no problem

Creating Killer Content Pillars

How to create a content pillar strategy. The post Creating Killer Content Pillars appeared first on Mainstreethost.

Deindexing Phantom Domains

In this practical guide, we will walk-through how to actively remove phantom domains from Google's search index. The post Deindexing Phantom Domains appeared first on Mainstreethost.

Want a Free Website Critique?

We’re not here to belittle your design, make things awkward or deliver a laundry list of “you should do it this way”.   We’re here to help ensure your website is one of the most valuable too

Conquer Your Brand Envy

When we sit down with small business owners, our conversations usually circle around one, core topic. And thats the competition. They are commonly stuck in the loop of comparison and questioning ever

9 Effective Ecommerce SEO Tips

Nine actionable steps you can implement today to improve your visibility with eCommerce SEO. The post 9 Effective Ecommerce SEO Tips appeared first on Mainstreethost.

3 Digital Marketing No-Nos

Let’s face it. When you want results, you want them immediately.     Especially when it comes to your businesses’ survival. Marketing is one of the cornerstones of any successful business, but

Solve Your Problems Like a Designer

Every new technology, solution, gadget and app starts with one core need: to fill a gap. Good design operates at the intersection of form and function, to solve problems. This concept has been around

2 Things That Can Be Hard to Swallow When Designing Your Website

Putting aside personal preferences is often the hardest thing to do when working on any design project, let alone something as foundational as your website. You want the site to be an extension of yo


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