How to Drive Referral Traffic to Your Website

Learn how to drive referral traffic to your website or sales offer to increase your profits.

Marketing Day: Google Shopping ads, voice search & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16

7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

Facebook debuts web-based VR experiences within standard News Feed

Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.

Venzee launches the first middleware to optimize blockchain-bound data

Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.

Why Your Social Traffic Looks Low in Analytics Tools / DigitalGov - Building the 21st Century Digital Government

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I

Media Trust CEO: Most of what happens on your web site is not controlled by you

And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits.

Facebook officially launches mobile app, educational site for video creators

With a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators.

Addressable TV from the media buyer’s perspective: What’s hype vs. reality

With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.

How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell y

PullString drops text-based chat for voice conversations in its new platform

The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s Alexa.

Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

Deck the halls with boughs of data 

How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.

6 Marketing Tactics You Can Use to Boost Email Subscribers

If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reali

5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you

4 Data-Backed Conversion Hacks that Cost You Nothing

Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on pe

What Tinder Can Teach Us About Growth Marketing

Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the applica

5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering c

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through mor

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, design

How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area wh

Getting Started with Instagram for Your Business: 8 Simple Steps

More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand. If you’re new t

Real World Growth Hacking: A Guide to Getting Customers for the Unfunded

“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $X

Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses shar

8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple soc

13 Fantastic Places to Find Background Music for Your Video Content

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with br

7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we ha

How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content. And it’s importa

The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is

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