Learn how to drive referral traffic to your website or sales offer to increase your profits.
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.
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The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involv
I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No
eMarketer report says Amazon will cross $2 billion in US ad revenue this year.
The site is testing new products that will allow creators to spotlight their top fans and monetize content.
Written by: Anne Holz | IANR Media
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores.
Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos.
Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the US."
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide. But as a busy social media manager, it can be difficult to find the time to consistentl
Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purch
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketi
Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important tha
Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank
Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer
Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason
LinkedIn continues to innovate even years after launch, especially with Microsoft’s acquisition of the platform. Despite a number of other social channels rising to meet consumer demands LinkedIn re
Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the n
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things
Instagram now has more than 800 million monthly users and sky-high user engagement levels. And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more kee
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down th
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meanin
Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed
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