How to Drive Referral Traffic to Your Website

Learn how to drive referral traffic to your website or sales offer to increase your profits.

Google hit with largest-ever $5 billion antitrust penalty in Android case

The fine could have reached $11 billion, according to EU regulation guidelines. The post Google hit with largest-ever $5 billion antitrust penalty in Android case appeared first on Marketing Land.

How to be proactive and prevent a negative SEO campaign — Part 3

There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and

FTC says it will take a ‘close look’ at EU antitrust fine against Google

However, it's not clear what action, if any, the FTC will take. The post FTC says it will take a ‘close look’ at EU antitrust fine against Google appeared first on Marketing Land.

SEO & SEM experts are coming to NYC! Are you?

Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City an

Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: SMX East coming to NYC, Google penalty, Oracle Resp

Why Your Social Traffic Looks Low in Analytics Tools / DigitalGov - Building the 21st Century Digital Government

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I

Twitter puts verification process work on hold to focus on elections integrity

Twitter's head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections. The post Twitter puts verification process work on

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

Amazon reports this year's Prime Day sales exceeded last year's results, as well as its Black Friday and Cyber Monday sales events. The post Even with all the glitches, Prime Day 2018 proves to be A

Why the local search marketplace would benefit from a super-app

Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers. The post Why

Oracle Responsys launches first SMS aggregator marketplace

Now, marketers can select from hundreds of aggregators, covering every territory. The post Oracle Responsys launches first SMS aggregator marketplace appeared first on Marketing Land.

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. The post Looking

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,00

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, d

How to Discover Irresistible Content Ideas Using Reddit

We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. A

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. B

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it

The Most Vital SEO Strategy I Learned Came From a Google Employee

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over th

How to Schedule Tweets to Maximize Reach and Engagement

Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can

The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉 And it’s true, just look at the screenshot from Ahr

With IGTV, Instagram is Becoming Television for the Mobile Generation

Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS The

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement.

How the Instagram Algorithm Works in 2018: Everything You Need to Know

Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How exactly does the Instagram feed work? That question has puzzled ma

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t

Why I Spend $16,302 Each Month Producing Content That Google Won’t Rank

When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are ton

6 Shortcuts to Speed Up Your Social Media Scheduling Process

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-con

How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amo

Social Media Engagement is the New Social Media Marketing: How To Do It Well

As social media platforms evolve to reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media eng

Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invent

Everything I Taught You About SEO Was Wrong

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I d

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destina


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