How to Drive Referral Traffic to Your Website

Learn how to drive referral traffic to your website or sales offer to increase your profits.

Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.

Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even peo

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The new features make it easier for creators to manage their YouTube channels from mobile devices.

How long does it take to deindex low-quality or thin content published by accident? [case study]

Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.

Why Your Social Traffic Looks Low in Analytics Tools

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I love that part of my job, b

Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader

Social media ad fatigue: How to combat it without spending all day making new creatives

Ad fatigue is a problem we're all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're driving change in their organizations.

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.

SEO 101: Which URL versions to add to Google Search Console

Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google

Programmatic TV is the future: Here’s how to capitalize on the opportunity

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.

How to Create a Social Media Marketing Strategy From Scratch

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bot

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer,

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your mar

How to Build a Lead Magnet Into Your Product to Fuel Growth

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax

How to Map Behavioral Metrics Into Your Key Business Drivers

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and p

Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving yo

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party source

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Fri

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact,

Scaling Engagement: 5 Strategies to Connect With More Customers

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at

19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Googl

Creating Truly Remarkable Marketing and Social Media Content That Lasts – Ryan Holiday [SSM058]

How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next. We cr

Instagram or Snapchat: Which is the Best Fit For Your Business?

Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figu

Get Over Your Creativity Block With These 20 Social Media Content Ideas

As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I&

30+ Free Instagram Tools to Help You Grow Your Following

More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories,

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