Jacub Gagnon Sign Company

Sign Company serving Local Business

Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules

The ad regulator has ruled Aldi and its Christmas mascot Kevin the Carrot broke "strict alcohol rules", which after its ad was deemed likely to appeal to children.

Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right?

Nike's new ad by Wieden+Kennedy, 'Nothing Beats a Londoner', is brilliantly executed, but by focusing on one city the brand risks alienating a much bigger market elsewhere.

Asda puts focus on improving brand trust after sales rise

The supermarket's turnaround is still on track but analysts suggest it will need a better USP than being the 'third cheapest supermarket'.

Why brands are tapping into the power of alternative role models in women’s sport

Women's sport offers a whole host of talented role models that could be a perfect fit brands - if they just take the time to look.

Marketoonist on the art of project management

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Cutting-edge digital experiences: the new generation of native ads and AI

AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media channels will be the defining developments of 2018.

Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes

Contrary to common belief, consumers are more likely to take action if the incentive is of uncertain value, offering a way to make loyalty schemes both cheaper and more effective.

Oxfam sets out to limit brand damage from Haiti scandal

Oxfam tells its supporters ‘we are so sorry’ and declares ‘we are listening’ as it pledges to win back the public’s trust.

Renault looking to boost brand awareness in China with new Alibaba deal

The French car manufacturer says the Chinese market is a "top priority", which is forecast to become the leading market for luxury vehicles by 2020.

Founded on UCI research, biotech company developing heart therapeutics moves into Cove

Novoheart, a global stem cell biotechnology company developing heart therapeutics that was co-founded by UCI biomedical engineer Michelle Khine, has opened a flagship office at the Cove. Home to UCI A

Business class

Three first-gen freshmen are building better futures in the Merage School

Accounting professor wins award for tax planning paper

Terry Shevlin, professor of accounting and associate dean of research & doctoral programs at UCI’s Paul Merage School of Business, has received the 2017 Tax Manuscript Award from the American Ta

UCI professor of finance receives multiple accolades for his research

David Hirshleifer, professor of finance and Paul Merage Chair in Business Growth, was recently elected vice president of the American Finance Association and appointed to the National Bureau of Econom

Jacub Gagnons Blog

Revealing them at deal rates is an in upgrading a terrific offer a whole exceptional bargain a great bargain a lot far better launch if locating women’s plus dimension garments is hard. To obtain th

UCI assistant professor of strategy is co-author of award-winning study

John Joseph, an assistant professor of strategy in UCI’s Paul Merage School of Business, is the co-author of a research report that received a 2016 Ralph Gomory Best Industry Studies Paper Award. Th

UCI professor of marketing is lead author on ‘highly commended’ research paper

Imran Currim, Chancellor’s Professor of marketing and director of the Beall Center for Innovation & Entrepreneurship, is the lead author on a research report named a “highly commended” paper

Alumna donates $50,000 for teens to attend summer financial literacy program

Investment manager and certified financial planner Pamela Adams, MBA ’98 believes in paying it forward. Her $50,000 gift to The Paul Merage School of Business‘ LIFEvest financial literacy program

Business school’s financial literacy program for teens gets $10,000 from Pacific Life Foundation

The Pacific Life Foundation has awarded $10,000 to The Paul Merage School of Business’ LIFEvest financial literacy program. Sponsored by the school’s Center for Investment & Wealth Management,

UCI’s critical theory program is No. 1 in U.S. News’ graduate school rankings

11other fields of study place in top 25 among public universities in annual list

What Does the New Gender Neutral Bathroom Law Mean for Signs?

Gender neutral bathrooms have been a bit of a hot button topic over the past few years. As the issue has continued to grow in prominence, it has seemingly become more and more controversial with each

The Arrival of Fire Protective Signs

If you have visited an office building, retail store, or apartment complex, you probably have noticed fire protective signs like the one above. They are a necessity for the safety and compliance of an

3 Things Your Online Presence & Outdoor Signs Have In Common

Do you know your outdoor signage has some similarities with your online presence? The truth is that despite the fact that the world is rapidly becoming digitalized in so many ways including advertisin

Which Material is Best for Outdoor Business Signs?

An outdoor sign has a way of directing customers to a shop to increase sales of products and services. Signs are also vital for advertising, as a method of pulling traffic to a business offline. You n

Trump names UCI business professor Peter Navarro to lead trade council

Peter Navarro, a professor of economics in the University of California, Irvine’s Paul Merage School of Business, was selected Wednesday, Dec. 21, by President-elect Donald Trump to oversee a newly

Using Traditional Marketing in a World of Millennials

According to USA Today, millennials (Generation Y) represent the largest demographic in the U.S. This means that companies and marketers are searching for ways to specifically target millennials—but

Advantages of Adding LED Lights to Your Outdoor Signs

Eventually, all great technologies are replaced by a more efficient and modern alternative. The era of incandescent and halogen sign lights is over, and they are quickly being replaced by LEDs. In the

OC Networking Events for Small Business Owners

If you’re a small business owner working and living in Orange County, you should be looking for ways to network with other entrepreneurs like yourself. Cultivating a network and cohort of like-minde

5 Signs It’s Time to Update Your Business’ Indoor & Outdoor Signs

Take a look at the signs on the inside and the outside of your business. How are they looking? Are they falling apart? Or are they still looking fresh and new? If it’s the latter, you’re in the cl

5 Ways Businesses Can Improve Their Storefront to Attract More Customers

Everyone knows that window-shopping is the precursor to actual shopping, yes? It’s the mannequins, the neon, the clothes, the deals, and now, strangely, the simplicity of it all. There are plenty of

10 Examples of Interior Office Design That Boost Company Culture

Question: Does company culture matter when designing office spaces? According to recent research by Haworth, it does. The research focused on how to create a successful organizational culture within a

Gerber Hires Chief Operating Officer

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Dirk De Man to Take Over Agfa-Gevaert CFO Duties

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Featured Project: Four Winds Interactive Installs Digital Signage at New Daimler Trucks HQ

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Featured Project: Intermedia Touch Installs Digital Signage at Local Aquarium

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APN Outdoor Unveils Research Partnership with Pureprofile

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Creative Sign Designs’ CEO Receives Florida Governor’s Award

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Video of the Week: Watchfire LED Billboard Gets Hung Up

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Clear Channel Outdoor Names New Branch President in Minneapolis

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Featured Project: Christie Projectors and Displays Installed at Moravian College

Reposted by Anaheim Signs - A California Electric Sign Contractor

Stratacache Completes the Acquisition of Scala

Reposted by Anaheim Signs - A California Electric Sign Contractor

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