Jacub Gagnon Sign Company

Sign Company serving Local Business

Getting to the business case for advertising

After a decade of change in advertising, a new study commissioned by Thinkbox tries to quantify the business case for advertising and which medium is the lowest risk for investment.

Amazon, Autumn Budget, Uber: 5 things that mattered this week and why

From Amazon launching its first London-based pop-up store to Chancellor Philip Hammond's Autumn Budget, here are five of this week's biggest stories for marketers.

YouTube promises ‘zero tolerance’ for predatory comments as it faces fresh ad boycott

Google acknowledges year of “highs and lows” for YouTube as its attempts to woo brands at its annual Brandcast event are overshadowed by a child safety crisis.

Shell on overcoming the B2B challenges of GDPR

The GDPR deadline may be drawing closer, but Shell's Rob French says marketers shouldn't view 25 May 2018 as the finish line as it will be an ongoing challenge to shape messaging and improve understan

The New York Times CEO on not being defined by Donald Trump

Speaking exclusively to Marketing Week, NYT CEO Mark Thompson talks battling fake news, thinking subscriber-first and the strategy shift from ad sales to offering marketing solutions.

International round-up: Amazon starts Australian trial, Burger King tells customers to visit McDonald’s

Plus French retailer Monoprix launches a ‘reversible’ campaign to support breast cancer survivors and Yoox trials 15-second ‘now or never’ YouTube deals.

Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims

The ad regulator is introducing changes to how broadband providers can advertise service speeds that it hopes will “improve customer confidence” in the sector.

Customer experience investment fails to pay off as performance hits all-time low

UK brands have seen perceptions of their customer experience fall as they fail to meet consumers' expectations or adapt to new ways of buying.

Video marketing: A beginner’s guide

A beginner's guide to video marketing covering video marketing strategy, choosing a video format, screen size, video measurement and video on a budget.

Five key takeaways from the Autumn Budget

From setting aside £3bn for Brexit preparations to freezing tax on alcohol, here are some of the highlights from UK Chancellor Philip Hammond’s latest Budget.

Founded on UCI research, biotech company developing heart therapeutics moves into Cove

Novoheart, a global stem cell biotechnology company developing heart therapeutics that was co-founded by UCI biomedical engineer Michelle Khine, has opened a flagship office at the Cove. Home to UCI A

Business class

Three first-gen freshmen are building better futures in the Merage School

Accounting professor wins award for tax planning paper

Terry Shevlin, professor of accounting and associate dean of research & doctoral programs at UCI’s Paul Merage School of Business, has received the 2017 Tax Manuscript Award from the American Ta

UCI professor of finance receives multiple accolades for his research

David Hirshleifer, professor of finance and Paul Merage Chair in Business Growth, was recently elected vice president of the American Finance Association and appointed to the National Bureau of Econom

Jacub Gagnons Blog

Sacramento Bee’Sanctuary state’costs guards Californians from Trump expulsion machineSacramento BeeThe federal government’s ruthless press to entail neighborhood legislation enforcement with exp

UCI assistant professor of strategy is co-author of award-winning study

John Joseph, an assistant professor of strategy in UCI’s Paul Merage School of Business, is the co-author of a research report that received a 2016 Ralph Gomory Best Industry Studies Paper Award. Th

UCI professor of marketing is lead author on ‘highly commended’ research paper

Imran Currim, Chancellor’s Professor of marketing and director of the Beall Center for Innovation & Entrepreneurship, is the lead author on a research report named a “highly commended” paper

Alumna donates $50,000 for teens to attend summer financial literacy program

Investment manager and certified financial planner Pamela Adams, MBA ’98 believes in paying it forward. Her $50,000 gift to The Paul Merage School of Business‘ LIFEvest financial literacy program

Business school’s financial literacy program for teens gets $10,000 from Pacific Life Foundation

The Pacific Life Foundation has awarded $10,000 to The Paul Merage School of Business’ LIFEvest financial literacy program. Sponsored by the school’s Center for Investment & Wealth Management,

UCI’s critical theory program is No. 1 in U.S. News’ graduate school rankings

11other fields of study place in top 25 among public universities in annual list

What Does the New Gender Neutral Bathroom Law Mean for Signs?

Gender neutral bathrooms have been a bit of a hot button topic over the past few years. As the issue has continued to grow in prominence, it has seemingly become more and more controversial with each

The Arrival of Fire Protective Signs

If you have visited an office building, retail store, or apartment complex, you probably have noticed fire protective signs like the one above. They are a necessity for the safety and compliance of an

3 Things Your Online Presence & Outdoor Signs Have In Common

Do you know your outdoor signage has some similarities with your online presence? The truth is that despite the fact that the world is rapidly becoming digitalized in so many ways including advertisin

Which Material is Best for Outdoor Business Signs?

An outdoor sign has a way of directing customers to a shop to increase sales of products and services. Signs are also vital for advertising, as a method of pulling traffic to a business offline. You n

Trump names UCI business professor Peter Navarro to lead trade council

Peter Navarro, a professor of economics in the University of California, Irvine’s Paul Merage School of Business, was selected Wednesday, Dec. 21, by President-elect Donald Trump to oversee a newly

Using Traditional Marketing in a World of Millennials

According to USA Today, millennials (Generation Y) represent the largest demographic in the U.S. This means that companies and marketers are searching for ways to specifically target millennials—but

Advantages of Adding LED Lights to Your Outdoor Signs

Eventually, all great technologies are replaced by a more efficient and modern alternative. The era of incandescent and halogen sign lights is over, and they are quickly being replaced by LEDs. In the

OC Networking Events for Small Business Owners

If you’re a small business owner working and living in Orange County, you should be looking for ways to network with other entrepreneurs like yourself. Cultivating a network and cohort of like-minde

5 Signs It’s Time to Update Your Business’ Indoor & Outdoor Signs

Take a look at the signs on the inside and the outside of your business. How are they looking? Are they falling apart? Or are they still looking fresh and new? If it’s the latter, you’re in the cl

5 Ways Businesses Can Improve Their Storefront to Attract More Customers

Everyone knows that window-shopping is the precursor to actual shopping, yes? It’s the mannequins, the neon, the clothes, the deals, and now, strangely, the simplicity of it all. There are plenty of

10 Examples of Interior Office Design That Boost Company Culture

Question: Does company culture matter when designing office spaces? According to recent research by Haworth, it does. The research focused on how to create a successful organizational culture within a

Designing Award-Winning Signs: Avoiding Copyright Issues

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SAGE Announces New Payment Processing Service

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Sustainable Green Printing Partnership Announces 2018 Board of Directors

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ADI Global Partners with Signagelive to Offer Digital Signage Solutions

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Prism Inks and Graphics One Announce Private Label Ink Plan

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Advancements in Grand-Format Textile Printing

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Specialized Adhesive Films

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Nimlok Chicago Trade Show Exhibit Wins ‘Best of Show’

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Upcoming Technology Showcase Hosted by Johnson Plastics Plus, DCS, Rowmark

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Video of the Week: ‘Neon is America’

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