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Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook

Since launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.

Uber, WPP, Morrisons: Everything that matters this morning

Good morning and welcome to Marketing Week's round-up of the news that matters in the marketing world today for the week.

Helen Tupper: How to navigate the four phases of your job life cycle

Being aware of which stage or your career you're in will help you take control and maximise effectiveness, leading to a happier you.

Diesel CMO: Marketers are at risk of being driven by data

Cannes Lions 2018: Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel's chief marketing officer Dario Gargiulo.

Unilever, Apple, Cannes Lions: 5 things that mattered this week and why

From Unilever's Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to kno

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

Cannes Lions 2018: Marketers turned out in force to advertising's biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how adve

P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole aud

‘Strategy will soon be assessed on predicted outcomes, not retrospective results’

In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.

Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up

Plus Adidas delivers free footballs to Indian children through interactive campaign and Apple is fined AU$9m for refusing to repair faulty iPhones.

HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica

Cannes Lions 2018: HP's marketing boss says the Cambridge Analytica scandal has "definitely changed" the relationship it has with the big digital platforms.

UCI’s graduate programs shine in U.S. News & World Report rankings

7 fields of advanced study place in top 10 among public universities on annual list

Founded on UCI research, biotech company developing heart therapeutics moves into Cove

Novoheart, a global stem cell biotechnology company developing heart therapeutics that was co-founded by UCI biomedical engineer Michelle Khine, has opened a flagship office at the Cove. Home to UCI A

Business class

Three first-gen freshmen are building better futures in the Merage School

Accounting professor wins award for tax planning paper

Terry Shevlin, professor of accounting and associate dean of research & doctoral programs at UCI’s Paul Merage School of Business, has received the 2017 Tax Manuscript Award from the American Ta

UCI professor of finance receives multiple accolades for his research

David Hirshleifer, professor of finance and Paul Merage Chair in Business Growth, was recently elected vice president of the American Finance Association and appointed to the National Bureau of Econom

UCI assistant professor of strategy is co-author of award-winning study

John Joseph, an assistant professor of strategy in UCI’s Paul Merage School of Business, is the co-author of a research report that received a 2016 Ralph Gomory Best Industry Studies Paper Award. Th

UCI professor of marketing is lead author on ‘highly commended’ research paper

Imran Currim, Chancellor’s Professor of marketing and director of the Beall Center for Innovation & Entrepreneurship, is the lead author on a research report named a “highly commended” paper

Alumna donates $50,000 for teens to attend summer financial literacy program

Investment manager and certified financial planner Pamela Adams, MBA ’98 believes in paying it forward. Her $50,000 gift to The Paul Merage School of Business‘ LIFEvest financial literacy program

Business school’s financial literacy program for teens gets $10,000 from Pacific Life Foundation

The Pacific Life Foundation has awarded $10,000 to The Paul Merage School of Business’ LIFEvest financial literacy program. Sponsored by the school’s Center for Investment & Wealth Management,

UCI’s critical theory program is No. 1 in U.S. News’ graduate school rankings

11other fields of study place in top 25 among public universities in annual list

What Does the New Gender Neutral Bathroom Law Mean for Signs?

Gender neutral bathrooms have been a bit of a hot button topic over the past few years. As the issue has continued to grow in prominence, it has seemingly become more and more controversial with each

The Arrival of Fire Protective Signs

If you have visited an office building, retail store, or apartment complex, you probably have noticed fire protective signs like the one above. They are a necessity for the safety and compliance of an

3 Things Your Online Presence & Outdoor Signs Have In Common

Do you know your outdoor signage has some similarities with your online presence? The truth is that despite the fact that the world is rapidly becoming digitalized in so many ways including advertisin

Which Material is Best for Outdoor Business Signs?

An outdoor sign has a way of directing customers to a shop to increase sales of products and services. Signs are also vital for advertising, as a method of pulling traffic to a business offline. You n

Using Traditional Marketing in a World of Millennials

According to USA Today, millennials (Generation Y) represent the largest demographic in the U.S. This means that companies and marketers are searching for ways to specifically target millennials—but

Advantages of Adding LED Lights to Your Outdoor Signs

Eventually, all great technologies are replaced by a more efficient and modern alternative. The era of incandescent and halogen sign lights is over, and they are quickly being replaced by LEDs. In the

OC Networking Events for Small Business Owners

If you’re a small business owner working and living in Orange County, you should be looking for ways to network with other entrepreneurs like yourself. Cultivating a network and cohort of like-minde

5 Signs It’s Time to Update Your Business’ Indoor & Outdoor Signs

Take a look at the signs on the inside and the outside of your business. How are they looking? Are they falling apart? Or are they still looking fresh and new? If it’s the latter, you’re in the cl

5 Ways Businesses Can Improve Their Storefront to Attract More Customers

Everyone knows that window-shopping is the precursor to actual shopping, yes? It’s the mannequins, the neon, the clothes, the deals, and now, strangely, the simplicity of it all. There are plenty of

10 Examples of Interior Office Design That Boost Company Culture

Question: Does company culture matter when designing office spaces? According to recent research by Haworth, it does. The research focused on how to create a successful organizational culture within a

Even More Fun with Flags

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RPI to Host Idealliance G7 Certification Training in Seattle in mid-August

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The Art of Embossing

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Featured Project: Some Jazzy Wraps from The Big Easy

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News From The Field: Personal Touch Wrap Garners Award for Security Firm

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Channel Letters: Non-Routine Retrofits

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Canon Opens Registration for thINK 2018

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SGP participates in the Green Sports Alliance Summit

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Vintage Vinyl: A Smooth and Tasty Partial Wrap

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OKI Data Americas Adds Two to ColorPainter Dealer Network

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