A proximity beacon that is now mobile and allows a business to market literally around the clock to potential new customers.
2016 has started with exciting news in the beacon world, but there are still some misconceptions
The Proximity Beacon API provides services to register, manage, index, and search beacons.
New Mobile Proximity Beacon bringing new customers to local businesses like bee’s to honey! There are a lot of interesting marketing methods in the marketplace today. However, there is one new amazi
Just as companies are getting comfortable with GDPR, a new data privacy law has appeared on the horizon: the California Consumer Privacy Act (CCPA). While CCPA is similar to GDPR, there a
Today we hosted a webinar with Ozan Bayulgen, Partner at Bain & Co., and Omer Artun, CEO at AgilOne, where they discussed the best customer strategy to achieve full potential and grow
For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other begin? To
Google Analytics is the go-to and trusted source when it comes to online attribution reporting. However, when it comes to offline attribution things get a whole lot murkier, which is why
Note: This article as originally published in CMSWire Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection Regulation (GD
Our NYC CDP Summit on October 3rd brought together top retail executives and customer data platform industry leaders. One of those industry leaders was Jason Heller from McKinsey, who g
When you think of exceptional customer service, you rarely think of modern-day retail.
Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on developin
VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into brand evangeli
Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.
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