Proximity Beacon Has Gone Mobile

A proximity beacon that is now mobile and allows a business to market literally around the clock to potential new customers.

5 Common Misconceptions About Beacons and Proximity Marketing

2016 has started with exciting news in the beacon world, but there are still some misconceptions

Overview  |  Proximity Beacon API  |  Google Developers

The Proximity Beacon API provides services to register, manage, index, and search beacons.

Mobile Proximity Beacon Driving Customers To Businesses -

New Mobile Proximity Beacon bringing new customers to local businesses like bee’s to honey! There are a lot of interesting marketing methods in the marketplace today. However, there is one new amazi

Webinar Notes: Seven Strategies for Lasting Success with a Customer Data Platform

When you think of exceptional customer service, you rarely think of modern-day retail. 

Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on developin

Features Update: Dwell Location Trigger for iOS and Android

Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and adva

Identifying and Marketing to your VIP Customers With a CDP

VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into brand evangeli

[Ebook] Understanding Geofencing Marketing for Engaging Mobile Users

Geofencing marketing is the ultimate tactic to engage mobile users. It presents many opportunities for marketers looking to boost their return on investment. Leveraging geolocation data, mobile marke

The Evolution of Email Design and the Impact on Marketing

Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.

Notification for Customers and Partners of July Systems

This posting is the formal notification that effective as of July 30, 2018, July Systems, Inc. is initiating End of Support / End of Life for Proximity MX and July MX. Here are the key aspects of thi

3 Location-based Marketing Use Cases for Improving the Amusement Park Experience

According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance

How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C

Webinar Notes: How to Leverage a Customer Data Platform to Optimize Acquisition & Ad Spend -- Featuring Clarks and Criteo

By themselves, Criteo and AgilOne are respectively the best-in-class for their categories. 

Running Loyalty Programs with a Customer Data Platform

Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience. 

How a Customer Data Platform Can Impact Digital Advertising

Gartner defines a Customer Data Platform (CDP) as “...a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling and optim

5 Location-based Marketing Tactics For A More Personalized Banking Experience

More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous,

Optimizing Direct Mail with AgilOne

In comparison to blasting out emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very effective m

Mary Meeker's 2018 "Internet Trends Report" Roundup

For the past 23 years, revered internet stock analyst turned investor, Mary Meeker, has been releasing a yearly presentation on the state of the web. This year, the tech state of the unio

How retailers can use geolocation to improve customer loyalty programs

According to Google’s “How Mobile is Transforming the Shopping Experience in Stores”, frequent mobile shoppers spend 25% more in stores than those who only occasionally use a mobile phone to he

Understanding Descriptive, Predictive and Prescriptive Analytics

At the heart of an effective business strategy is the use of data and analytics. Knowing answers to questions such as – what do customers want, how do customers move through the sales cycle and wha

Chelsea Football Club To Use WiFi Analytics to Enhance Fan Engagement

When Chelsea Football Club set out to offer free WiFi in their stadium, they had one goal in mind: How can I offer free WiFi to fans, but also see a clear return on my investment? Chelsea F.C. is the

Empower Franchisees with Location Manager Feature on Proximity MX

Not all organizations follow a centralized business model. Some allow local branch managers much greater latitude when it comes to taking location-specific decisions. Decentralization allows business

Captive Portals Done Right – Learn These Best Practices and Break the Myths

Quite a few businesses who offer guest WiFi to their customers hoping to increase sales and customer loyalty end up seeing low conversion rates. The problem most likely is with their ‘captive porta

For all the special women at July, Here’s to You

On this International Women’s Day, we are proud to recognize the extraordinary women of July who are driving the conversation around location technology. They come from a variety of ethnic backgrou

2017 Q4 Updates

Optimized Captive Portals We have overhauled our client side framework to greatly reduce the time required for your portals to load. On an average, your portals will now load approximately 43% faster

2017 Q3 Updates

Universal Account Do different locations in your organisation operate on a mix of Cisco Aironet and Cisco Meraki solutions? Our new Universal Account feature helps you manage both wireless networks s

2017 Q2 Updates

DASHBOARD The Dashboard has received several big ticket feature additions and numerous usability enhancements. Proximity Rules Profile Rules Individual Profile Rules now have their own reports, calle


Subscribe via RSS

News Category

Internet & Telecom >> Mobile & Wireless

Feed Tags:

  • Proximity beacon
  • proximity
  • beacon
  • proximity marketing beacons
  • mobile
  • marketing

All feed content copyright theiir respective owners. Use of links to and summaries of content by this site in rss curation falls under fair use for the purpose of reporting and commentary.