A proximity beacon that is now mobile and allows a business to market literally around the clock to potential new customers.
2016 has started with exciting news in the beacon world, but there are still some misconceptions
The Proximity Beacon API provides services to register, manage, index, and search beacons.
New Mobile Proximity Beacon bringing new customers to local businesses like bee’s to honey! There are a lot of interesting marketing methods in the marketplace today. However, there is one new amazi
For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other begin? To
Google Analytics is the go-to and trusted source when it comes to online attribution reporting. However, when it comes to offline attribution things get a whole lot murkier, which is why
Note: This article as originally published in CMSWire Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection Regulation (GD
Our NYC CDP Summit on October 3rd brought together top retail executives and customer data platform industry leaders. One of those industry leaders was Jason Heller from McKinsey, who g
The IOT World Congress in Barcelona is one of the most important events in the technological world associated with artificial intelligence, internet of things and blockchain. In recent years, it has
When you think of exceptional customer service, you rarely think of modern-day retail.
Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on developin
Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and adva
VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into brand evangeli
Geofencing marketing is the ultimate tactic to engage mobile users. It presents many opportunities for marketers looking to boost their return on investment. Leveraging geolocation data, mobile marke
Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.
According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance
Note: This Article Was Originally Published in CMSWire One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C
By themselves, Criteo and AgilOne are respectively the best-in-class for their categories.
More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous,
Basics Of Buying A Telescope Of all of the celestial bodies that capture our attention and fascination as astronomers, none has a greater influence on life on planet Earth than it’s own satellite,
Captive Portal Best Practices in a Nutshell The captive portal’s appearance is part of your brand. Its look-and-feel should be inviting and reflective of the business’s character, while the compa
There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their custome
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