Proximity Beacon Has Gone Mobile

A proximity beacon that is now mobile and allows a business to market literally around the clock to potential new customers.

5 Common Misconceptions About Beacons and Proximity Marketing

2016 has started with exciting news in the beacon world, but there are still some misconceptions

Overview  |  Proximity Beacon API  |  Google Developers

The Proximity Beacon API provides services to register, manage, index, and search beacons.

Mobile Proximity Beacon Driving Customers To Businesses -

New Mobile Proximity Beacon bringing new customers to local businesses like bee’s to honey! There are a lot of interesting marketing methods in the marketplace today. However, there is one new amazi

Where Does a CRM End and a CDP Begin? A Brief History of the CDP

For marketers just starting to explore whether a CDP is right for them, there is a lot of confusion about the difference between CDP and CRM. Where does one start and the other begin? To

Smart Online/Offline Attribution Strategies with a Customer Data Platform

Google Analytics is the go-to and trusted source when it comes to online attribution reporting. However, when it comes to offline attribution things get a whole lot murkier, which is why

A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization

Note: This article as originally published in CMSWire Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection Regulation (GD

Using a Customer Data Platform to Enable Personalization at Scale

Our NYC CDP Summit on October 3rd brought together top retail executives and customer data platform industry leaders. One of those industry leaders was Jason Heller from McKinsey, who g

IoT world Congress 2018

The IOT World Congress in Barcelona is one of the most important events in the technological world associated with artificial intelligence, internet of things and blockchain. In recent years, it has

Webinar Notes: Seven Strategies for Lasting Success with a Customer Data Platform

When you think of exceptional customer service, you rarely think of modern-day retail. 

Don’t be Left Behind When it Comes to Predictive Marketing

Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on developin

Features Update: Dwell Location Trigger for iOS and Android

Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and adva

Identifying and Marketing to your VIP Customers With a CDP

VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into brand evangeli

[Ebook] Understanding Geofencing Marketing for Engaging Mobile Users

Geofencing marketing is the ultimate tactic to engage mobile users. It presents many opportunities for marketers looking to boost their return on investment. Leveraging geolocation data, mobile marke

The Evolution of Email Design and the Impact on Marketing

Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.

3 Location-based Marketing Use Cases for Improving the Amusement Park Experience

According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance

How to Use a CDP to Engage Customers Outside the Realm of Marketing

Note: This Article Was Originally Published in CMSWire One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C

Webinar Notes: How to Leverage a Customer Data Platform to Optimize Acquisition & Ad Spend -- Featuring Clarks and Criteo

By themselves, Criteo and AgilOne are respectively the best-in-class for their categories. 

5 Location-based Marketing Tactics For A More Personalized Banking Experience

More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous,

Advertise No Matter If You Are Big Or Small

Basics Of Buying A Telescope Of all of the celestial bodies that capture our attention and fascination as astronomers, none has a greater influence on life on planet Earth than it’s own satellite,

Captive Portals Done Right – Learn These Best Practices and Break the Myths

Captive Portal Best Practices in a Nutshell The captive portal’s appearance is part of your brand. Its look-and-feel should be inviting and reflective of the business’s character, while the compa

How to Achieve a 90% WiFi Connection Rate at Your Business

There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their custome


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