A proximity beacon that is now mobile and allows a business to market literally around the clock to potential new customers.
2016 has started with exciting news in the beacon world, but there are still some misconceptions
The Proximity Beacon API provides services to register, manage, index, and search beacons.
New Mobile Proximity Beacon bringing new customers to local businesses like bee’s to honey! There are a lot of interesting marketing methods in the marketplace today. However, there is one new amazi
When you think of exceptional customer service, you rarely think of modern-day retail.
Predictive marketing is a new, data-driven marketing paradigm. It is a way to approach marketing, with the customer at the center. Companies using predictive marketing focus on developin
Today we’re really excited to announce the launch of our Dwell Location Trigger, a new feature aimed to improve the effectiveness of your mobile campaigns using the MOCA Platform. This new and adva
VIP customers are invaluable to any business; not only do they tend to have the highest lifetime value of any customer segment, but they are the best customers to turn into brand evangeli
Geofencing marketing is the ultimate tactic to engage mobile users. It presents many opportunities for marketers looking to boost their return on investment. Leveraging geolocation data, mobile marke
Over the past decade, the email industry has been rapidly evolving. We have seen three key phases during this time that have revolutionized the way marketers use email.
This posting is the formal notification that effective as of July 30, 2018, July Systems, Inc. is initiating End of Support / End of Life for Proximity MX and July MX. Here are the key aspects of thi
According to Theme Index and Museum Index Report, the Amusement Park industry grew 4.7% in 2017. Nowadays, Amusement Parks are embracing new technologies and marketing techniques to boost attendance
Note: This Article Was Originally Published in CMSWire One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data to B2C
By themselves, Criteo and AgilOne are respectively the best-in-class for their categories.
Loyalty programs can be an integral part of your marketing strategy, improving everything from churn rate and lifetime value to customer experience.
Gartner defines a Customer Data Platform (CDP) as “...a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling and optim
More and more bank owners and managers are aware of the benefits of implementing mobile marketing as part of their business strategy. According to the 2018 Guide To Financial Marketing by Jim Marous,
In comparison to blasting out emails, direct mail is a much more time consuming and expensive means of outbound marketing. However, if done properly, direct mail can be a very effective m
For the past 23 years, revered internet stock analyst turned investor, Mary Meeker, has been releasing a yearly presentation on the state of the web. This year, the tech state of the unio
According to Google’s “How Mobile is Transforming the Shopping Experience in Stores”, frequent mobile shoppers spend 25% more in stores than those who only occasionally use a mobile phone to he
At the heart of an effective business strategy is the use of data and analytics. Knowing answers to questions such as – what do customers want, how do customers move through the sales cycle and wha
When Chelsea Football Club set out to offer free WiFi in their stadium, they had one goal in mind: How can I offer free WiFi to fans, but also see a clear return on my investment? Chelsea F.C. is the
Not all organizations follow a centralized business model. Some allow local branch managers much greater latitude when it comes to taking location-specific decisions. Decentralization allows business
Quite a few businesses who offer guest WiFi to their customers hoping to increase sales and customer loyalty end up seeing low conversion rates. The problem most likely is with their ‘captive porta
On this International Women’s Day, we are proud to recognize the extraordinary women of July who are driving the conversation around location technology. They come from a variety of ethnic backgrou
Optimized Captive Portals We have overhauled our client side framework to greatly reduce the time required for your portals to load. On an average, your portals will now load approximately 43% faster
Universal Account Do different locations in your organisation operate on a mix of Cisco Aironet and Cisco Meraki solutions? Our new Universal Account feature helps you manage both wireless networks s
DASHBOARD The Dashboard has received several big ticket feature additions and numerous usability enhancements. Proximity Rules Profile Rules Individual Profile Rules now have their own reports, calle
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