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Online Fashion Degree Programs | Academy of Art University

Earn your degree in fashion through the Academy's online fashion degree program. Learn more about our online programs & apply today!

Retail banking market investigation - GOV.UK

The CMA investigated the supply of personal current accounts (PCAs) and of banking services to small and medium-sized enterprises (SMEs).

How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.

Indispensable SEO Tools, from Free to Expensive

Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your pe

The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Five brands using employee advocacy to drive talent acquisition

Asked about John Lewis’s greatest attribute against the digital giants in Vogue, Paula Nickolds, Managing Director, had two words: “It’s people”. 

Manage Your Business Blog with a Kanban Board

Content is an important part of ecommerce marketing. Often, content marketing begins with a consistent, well-written, and well-managed blog. For sole proprietorships and small businesses, it is possib

45% of marketers cite content & experience management as top priority in 2018

Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. 

Are virtual stars the next step for influencer marketing?

From the FTC’s reinforced regulations and CAP's guidance to the increase in artificial Instagram pods - the world of influencer marketing seems to have been riding a wave of scepticism in the last y

3 hooks to lure shoppers away from Amazon

In 2017 nearly 50 percent of all U.S. ecommerce sales went through Amazon. In the run-up to Thanksgiving, the rate was even higher. It is thus difficult to ignore Amazon if you want to succeed in sell

L.L.Bean revises its lifetime returns policy: will it dent the company?

On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to ret

Ecommerce Briefs: Alibaba Eyes Kroger; Walmart Partners with Rakuten

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address grocery wars, international expansion by Amazon and Walmart, and Peps

Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on

Skyscanner chatbots pass one million unique traveller interactions

Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.

4 Ways to Increase Revenue from Organic Search Traffic

If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You can easily spend six months or m

Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths

Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of effort leading to the erro

From Retail to Manufacturing, Kanban Improves Efficiency

Kanban is a project management approach that can be applied to nearly any step-by-step process to increase efficiency, reduce waste, and help a business improve. Although Kanban was developed in the 1

13 Social Media Plugins for WordPress

Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with specific features, such as a

Which Promotions Perform Best for Your Ecommerce Business?

Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as "Free Shipping on Valentine’s Day Flowers" and "20% Off for Cyber Monday." Others focus on product catego

HTTPS Is Important for More Reasons Than SEO

A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome

LVMH sells Donna Karan International

LVMH sells Donna Karan International

It Is Official: Raf Simons Joins Calvin Klein As Chief Creative Officer

It Is Official: Raf Simons Joins Calvin Klein As Chief Creative Officer

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