toyota small pickup ford maverick rival

Toyota’s New Compact Truck: How the Toyota Small Pickup Ford Maverick Rival Could Reshape America’s Truck Market

Toyota is preparing a small pickup aimed directly at the Ford Maverick, a move that acknowledges the explosive rise of America’s compact-truck segment. This shift reflects deeper changes in consumer priorities — efficiency over excess, value over size, and practicality over heavy-duty expectations. As the Maverick redefines what a small pickup can be, Toyota’s entry…

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