Being viewed as an expert in your field will help you achieve your business goals. Peers in your industry will give greater weight to your opinions, consumers will be more likely to buy your products or use your services, and you’ll be more visible in your market niche. You’ll also see higher rankings in search engine results. Recent changes in search engine algorithms reward in-depth content from recognized industry leaders and experts with higher search engine rankings. Additionally, when your Authority Positioning Assets™ such as industry articles, radio interviews and books are strategically titled with your name or main keyword focus, Google can index this so that it is visible when searched.
by Mike Saunders, MBA | May 8, 2017 | Small Business Marketing Ideas
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