We love colors. Do you know what they mean for your branding design, logo design or website design? Colors impact your customer decisions, meaning the colors you choose for your brand and your products could ultimately affect your earning potential.
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getti
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alon
Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediat
You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of t
As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er?
Branding may refer to:
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.
There’s no denying it. Visuals have always been in fashion’s driver seat. It makes complete sense, right? The drama of a runway show perfectly executed, culture and subcul
Employer branders love to talk about the amazing impacts of investing in your employer brand. From attracting more applicants and higher offer acceptance rates to increasing t
Despite world temperatures rising and extreme weather instances growing, many governments and politicians are taking the unfortunate step of rowing back on their ESG (environm
I centered my high school thesis on the wonderfully-written dichotomies that fill Joseph Conrad’s Heart of Darkness. A foreigner myself, I was fascinated by the fact that a
This is the seventh installment in my Brand Strategy Spoilers series, which unpacks the decision-making factors that explain shopper and consumer behavior. Specifically, the f
“Zoom in and obsess. Zoom out and observe. We get to choose.” Rick Rubin wrote this in his recent book, The Creative Act. And it sums up (almost) perfectly how I feel abou
I traveled out of Nigeria for the first time in 2019, on a short business trip to Dubai–an experience that left me with a huge aftershock. Though a significant number of Afr
“Things are not always what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” – Phaedrus This article i
In case you got the wrong idea, I’m not anti-advertising, anti-agency, or anti-brand. I just don’t have the luxury of entertaining company activity that doesn’t contribu
In today’s highly competitive market, luxury fashion brands often seek innovative ways to enhance their brand image and captivate their target audience. One popular method i
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