We love colors. Do you know what they mean for your branding design, logo design or website design? Colors impact your customer decisions, meaning the colors you choose for your brand and your products could ultimately affect your earning potential.
Branding may refer to:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth following. To do this, you'll need
If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer su
Product classification is key to uncovering the reasons behind your consumers' buying behaviors.
Marketing and branding have been around for centuries. But brand pillars are a newer idea.
A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. H
To rehearse an argument that’s been made many times before by people much more eminent than me, it’s because brand is about emotion. And emotion matters. The brand is the
Contrary to the pressure you might be feeling, you really don’t need to be everywhere simultaneously. It’s easy to become overwhelmed thinking about the seemingly endless
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices.
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file
The pressure to be the best has made sport, a world that should be welcoming and inclusive, increasingly removed from people’s day-to-day lives. The human impact of a cultur
Whatever your niche or industry, there's no debate: Effective communication —both internal and external — is critical to your company's success. With more technology available than ever
If segmentation is only considered on a rational and very functional level, brands can miss a brilliant creative opportunity for storytelling. Ranging strategies that bring to
The ‘Exploratory’ driver is deeply ingrained with an experiential approach to navigating the world and making decisions: exploring to discover new experiences using all fi
Even the most well established or historically successful brands can lose relevance. It happens to the best of them. Loss of focus can be one of the reasons, as can a headstro
Whether you’re a consultant or a client, we’re all complicit in an approach to branding that often amounts to toxic positivity at an organisational level. The more prepare
Albert Einstein once said, "Curiosity is more important than knowledge." Do you agree? He also claimed to have no special talents, and that he was just passionately curious. C
Brands are spoilt for choice when it comes to developing their unique marketing mix. However, like staring down the wrong end of a buffet and finding you’ve overfilled your
We’ve become so obsessed with driving immediate metrics that our ability to create memories falls aside. When brand builders create advertising that responds to a think/feel
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